Terrie Yang
In this advertisement, I can see a large green coloured text ‘Go Green!‘ on the top of a big rounded frog. The frog was green, its tongue hangout with a recycle symbol on it, and was surrounded by many recycle symbols. If you look at the frog closely, you may see that it was earth shaped with a kangaroo and countries on it. There are three green words which have put into order at the bottom of the advertisement, ‘reduce, recycle, reuse’. The used of the language features had clearly send out the message across the world, and tell everyone to reduce, recycle and reuse the rubbish, to make the environment of the world more green and clean. The audience this advertisement aimed at are children, I can tell it from the simple and clearly text which are easy for the children to understand, and the used of bright colour and the picture of a cute big rounded frog which are to catch the attention from the children. I think the creator have achieved its purposes. Because it is very simple that can get into people’s head easily, and the used of graphic features are very powerful that the audience can get its message in their first look.








In this advertisement, I can see the buildings were under the water in a swimming pool, above it there was a text says ’Don’t let this be our future’, and there were also some small text says ‘Save our rain forest, stop Global warming’. The purposes of the advertisement were to send the message to people to stop things that cause Global warming, including using carbon dioxide, air conditioner and fridge. The global warming which causes the temperature of the world increases and ice melt, the earth would end up with a under water world. The audience this advertisement aimed at is all the people around the world and the community. Because it cannot achieve by only one or few people, it need everyone to do the same thing together. The used of language features were connected to the graphic features, it tell the audience don’t let the picture of this advertisement be our future, and it also persuade people to stop Global warming for saving our world. I think the creator have achieves its purposes, because the graphic features are powerful and creative that catch people’s eyes, and stay in their heads to remind them to stop Global warming. But this is also a bad thing too, because some of the people might think the pictures are too over, that our earth will be under the water is never going to be happen.







In this advertisement, I can see a polar bear with a baby bear were sleeping in a cardboard next to the rubbish on the ground. Water from the polar bears was flowing on the floor. There is some text on the top left hand side which says ‘Global warming is leaving many homeless ‘. This advertisement is about Global warming that have causes the ice melt and some animals that lived in the Antarctica become homeless. This advertisement is to send out the message to variety of people around the world to stop Global warming to help the homeless animals. The audience it is aimed at are the teenagers, because the advertisement with simple pictures or pictures with buildings cannot catch teenagers’ eyes, so the creator have used ‘homeless’ as another topic of Global warming, and have include the attractive picture of polar bears to send out the message. I think the purposes of the advertisement have achieved, because the creator have get the right point of catching teenagers’ attention, and used the homeless animal to persuade them to stop the Global warming.





In this advertisement, I can see a light bow with the earth in it was flying in the sky. This advertisement was different to others, because it has not contained any text. The purposes of the advertisement were to send out the message across the world to persuade people to save the electricity, and turn the light off if it is not needed. The audience they aimed was the teenagers, because the children cannot understand the purpose without the text. I think the purpose of the advertisement have not achieves, because it missing some text that needs to state the purposes more clearly, but its good thing was that It have used bright colour for the light bow to show the center point of this advertisement.







In this advertisement, I can see some large black coloured text ‘Don’t stick your butt out of the car window’ at the top of the advertisement, and a graphic feature of butts in the middle, and there were some small text below the graphic features ‘Please butt it, then bin it‘. At the bottom of the advertisement, it says ’keep Australia beautiful’; this tells me that it is an Australian advertisement. The purposes of the advertisement were to persuade people to take care for our environment and keep Australian beautiful. Not to stick our butt out the car window, and butt it before bin it. The audience it aimed are the people in Australia who smoke. Most of the people look at the picture before the text, but in this advertisement, the size of the text was bigger than the graphic feature, because that the advertisement have clearly send out the purposes in the text than the graphic features. I think the creator have achieves its purposes, because the used of the colour was simple, and the creator have used the clear text and picture in this advertisement which make it easier to understanding.




In this advertisement, I can see a person with a yellow body cover coat was walking towards the sea with a surfing board. The sand and water was very dirty, and there is rubbish on the beach. The sky was so dark; it seems that the sky was going to raining. In the middle of the right hand side, there were some small text, it says’ Billions of litres of pollution are flushed into our Oceans each day ‘. The purposes of this advertisement were to persuade people to take care our environment, and to send out the message to everyone to stop throwing rubbish on the beach and Oceans. The audience this advertisement aimed are people who like going to the beach and swimming in the sea, and tell them to stop throwing rubbish, and to stop people when they see anyone is destroy our environment. I think the purposes of the advertisement have achieved. Because the graphic features it have used was powerful. The clothing the person wore to surfing makes the advertisement more interesting, the colour of the background was dark which makes it look dirtier and more horrible, so it can catch more attention and more people will take care for our environment and pollution.





In this advertisement, I can see a large text’ VOTE EARTH’ on the top of the advertisement. In the middle, there is a light switcher above a voting box with ’60 earth hour’ on it. In the bottom of the advertisement, there are some texts ‘your light switch is your vote’. The purposes of this advertisement were to persuade people to switch off their lights for earth hour for 1hour, to saving the electricity. The audience it aimed was everyone, because 60 earth hour for people around the world not just for some people.


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